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Share their work.  Many small business owners get put on by social media.  That’s how we find everything now.  If your friend shares a picture of their product, share it and tell people to check him/her out for that specific product/service. It doesn’t hurt you, costs $0, and takes less than a minute, but puts them in front of a gang of new people that could turn into customers or more supporters. Leave reviews.  If you have been on the receiving end of a business, leave reviews on the business